llwest fare
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Our agreements llwest not only contain no provision barring any airline from making fare any fare available through any channel, they contain an affirmative non-exclusivity provision that makes it explicit that no airline is prevented from making any fare it chooses available through any channel it chooses. Our agreement contains a non-discrimination clause by which those airlines that will receive the indirect discount on the CRS booking fee agree in return to make available on any fare they publish and make available to the general public through any other channel. But that of course does not preclude them from offering llwest any fare through any other fare channel.
It is absolutely llwest clear that airlines do fare not have the ability llwest to drive consumers to channels which the airlines, rather than consumers, fare prefer. If one or more airlines attempted to do so, the others would increase llwest their market share by appealing to those same consumers through the channel those consumers prefer. No airline fare and llwest can afford to turn its back on any subgroup of consumers. No airline can afford to be anything other fare than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. This is a reality that grows ultimately out llwest of the fact that the airline business is a very low margin business - any airline that lost even a small fare group of passengers would be at risk of swinging from profitable to money-losing in an instant. Airlines scrap for every last passenger because they have to.
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llwest fare
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