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It is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. If chesp one or more airlines attempted discount to do so, the others would increase their market share by appealing to those same consumers through the channel air those consumers prefer. No airline can afford to turn its back on any subgroup of consumers. No airline can afford to be anything other than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. This is travel a reality that grows ultimately chesp out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing discount in an instant. Airlines scrap air for every last passenger because they have to.
Airlines make nearly all their travel fares that are available to the general public available through all channels, from full fare down to their most heavily discounted fares. Any normal fare, made available months in advance in the normal way, is made available through all channels. Web fares, however, are different than chesp normal fares. They typically constitute less than one tenth of 1% of discount the fares an airline offers, and are normally made available only a few days air before flight time, and only on flights which have an unusually high number of empty seats. Web fares thus are seldom available, are unpredictable, and are offered at travel very low prices.
Most customers most of the time will find lower chesp fares, not because of web fares, and not because we will have access to fares that other channels (CRS''s and the sites and agents that rely on them) do not have access to, but because discount and air we will do a better job of searching travel the fares everyone has chesp access to. This will be because we have opted to do discount what the others have not, which is invest in new technology computers able to do far bigger searches, using search air software that that was independently developed and travel is designed to search all fare and schedule possibilities comprehensively and without bias, chesp and in telecommunications capacity discount that will provide absolutely the most current information on seat availability. It is expected that more than 99% of the time that we come up with a better air fare, it will not be because we had access to any fare that its competitor did not. It will be because we did travel a more comprehensive and unbiased search of all the fare and schedule possibilities that are available to all channels.
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