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Airlines make nearly all their fares that airfares are available to the general public available through all channels, from full fare cheap down to their most heavily discounted fares. Any normal fare, made available months in advance in the normal way, is made available airfares through all channels. Web fares, however, are different than normal fares. They typically constitute less than one tenth of 1% of the fares an cheap airline offers, and are normally made available only a few days before flight time, and only on flights which have an unusually high number of empty seats. Web fares thus are seldom available, are unpredictable, and are offered at very low prices.

It is absolutely airfares clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. If one or more airlines attempted to do so, the others would increase their market share by appealing to those cheap same consumers through the channel those airfares consumers prefer. No airline can afford to turn its back on any subgroup of consumers. No airline can afford to be anything other than as competitive cheap and as attractive airfares as it can possibly be through each channel to the consumers that prefer that channel. This is a cheap reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers airfares would be at risk of swinging from profitable to money-losing in an instant. Airlines scrap for every last passenger because they have to.

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