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Serious mischaracterizations have been made about us and the issue of who will have access to what fares. Some of those best mischaracterizations have been based on simple ignorance, but others have clearly been part of a concerted effort by us competitors to use misinformation to prevent us from offering new competition airfzre and prices to them and new choice to consumers. There is no agreement by which any airline best would be precluded from making any fare it chose available through any retail channel it airfzre chose. Airlines for 2 decades have been like any other business in America, in that they prices can decide what they best want to charge and where they want to sell their product. And that remains true under the our agreements. Each and every airline, no matter what kind of airfzre participation it has, will be free to decide individually what fares it offers and whether or not to offer prices them through any other outlet.
Most customers most of the time will find lower fares, not because of web fares, and not because we will have access to fares that other channels (CRS''s and best the sites and agents that rely on them) do not airfzre have access to, but because we will do a better job of searching the prices fares everyone has access to. This will be because we have opted to do what the others have not, which is invest best and airfzre in new technology computers able to do far bigger searches, using search software that that was independently developed and is designed to search all fare and schedule possibilities comprehensively and without bias, and in telecommunications capacity that will provide absolutely prices the most current information on seat availability. It is expected that more than 99% of the time that we come up with a better fare, it will not be because we had access to any fare that its competitor did not. It will be because we did a more comprehensive and unbiased search of all the fare and schedule possibilities that are available to all channels.
It is absolutely clear that airlines do not have the ability to drive consumers best to channels which the airlines, airfzre and prices rather than consumers, prefer. If one or more airlines attempted to do so, best the others airfzre would increase their market share by appealing to those same consumers prices through the channel those consumers prefer. best No airline can afford to turn its back on any subgroup of consumers. airfzre No airline prices can afford to be anything other than as competitive and best as attractive as it can possibly be through each channel to the consumers that prefer that channel. This is a reality that grows ultimately out of the fact that the airline business airfzre is a very low margin business - any airline that prices lost even best a small group of passengers would be at risk of swinging from profitable to money-losing airfzre in an instant. Airlines scrap for prices every last passenger because they have to.
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