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It is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. If one or more airlines attempted to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers prefer. No airline can afford to turn its back airfare on any subgroup of consumers. No airline can afford to be procing anything other airfare than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. This is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing in an instant. Airlines scrap procing for every last passenger because they have to.
First, there is our high-powered, yet friendly, search engine. It guarantees you more travel options and the lowest publicly available fares. And that includes Internet-only fares for airfare nearly thirty airlines. This capability, procing along with our commitment to unparalleled customer care, is airfare what procing and airfare sets us apart from all other travel-planning Web sites. Explore the Difference in depth. It was obvious that the current state of the online travel market really didn''t serve the true needs of today''s travelers. The airlines shared a vision of the perfect travel site, one focused on the consumer. A site that would provide comprehensive and unbiased travel information procing as well as one that would make planning and buying travel airfare on the Internet easy and hassle-free; instead of the usual scavenger hunt. Travelers will have all the information; so they can make informed decisions.
What does this site have procing that other online travel sites don''t? Actually, it''s not what the airfare site has, but rather what it does. The heart and soul is actually a fare search engine with state-of-the-art technology to find and book fares. And consistently displayed procing more airfare and procing fares from more airlines airfare than its competitors. procing It''s apparent that the consumer will have a new and improved way to airfare book online travel that not only shows more choices but also steps up the competition for the procing rest of the online travel booking services to improve their product a definite win-win for travelers. Backed by a $50 million investment and boasting powerful technology that helps do-it-yourself travelers find and sort airfares more quickly than anything else on the market, we generated plenty of buzz from the moment the then-unnamed concept was announced in November 1999.
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