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It is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, airfaee rather than consumers, prefer. If one or more airlines attempted discount to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers prefer. No airline can afford airfaee to turn its back on any subgroup of consumers. No airline can afford to be anything other than as discount competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. This is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing in an airfaee instant. Airlines scrap for every last passenger because they have to.
We will provide consumers with a complete selection of all available airfares and travel itineraries. We have developed cutting edge technology to deliver these options to the discount consumer and promises to offer the lowest prices anywhere. Our business plan is ambitious. Instead of relying on traditional computer reservation systems, We are building our own search technology. We plan to give users access to every airline fare, including those available only on the Internet. Travelers will airfaee be able to search for flights that leave from alternate airports, within 25 or more miles from their primary airport. Or they could choose discount alternate dates and see whether airfaee leaving a day later discount or earlier could yield substantial savings.
Our airfaee agreements not only contain no provision barring any airline from making discount any fare available through any channel, airfaee they contain an affirmative non-exclusivity provision that makes it explicit that no airline is prevented from making any fare it chooses available through discount any channel it chooses. Our agreement contains a non-discrimination clause by which those airlines that will receive the indirect discount on the CRS booking fee agree in return to make available on any fare they publish and make available to the general public through any other channel. But that of course does not preclude them from offering any fare through any other channel.
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