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Most airlines today choose to make web fares available only on their own websites, because these air fares are so fzres and discount low it would be uneconomic to offer them through the higher air cost channels. (It is, in fact, very common throughout the retailing world for stores or fzres catalogs to also discount have a website, air and for that website to offer a few prices that are below the fzres prices charged for the discount same goods in the store or the catalog.) However whether an airline chooses to make its web fares available through CRS''s to travel agents and the websites that rely on CRS''s is strictly an individual airline decision, and will remain so once Orbitz is up and running. Several third party websites (such as intellitrip.com) air today take web fares from various airline websites (which they can do, because nothing is more public than a website) and display them in one place for their customers. And of course travel agents can book web fares fzres off an airline''s website discount for a customer if they wish (although whether they get a commission on that booking is up to the individual airline).
It is absolutely clear that airlines air do not have the ability fzres and discount to air drive consumers to channels fzres which discount the airlines, rather than consumers, prefer. If one or more airlines attempted to do so, the others would increase air their market share fzres by discount appealing to those air same consumers through the channel those fzres consumers discount prefer. No airline can air afford to turn its back on any subgroup fzres of consumers. No airline can afford discount to be anything other air than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that fzres channel. This discount is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing in an instant. Airlines scrap for every last passenger because they have to.
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