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It is absolutely clear that airlines do not have the ability to drive consumers flyer to channels which the airlines, rather than consumers, prefer. If one or more airlines attempted to do so, the aadcantage others would increase frequent their market share by appealing to those same consumers through the channel those consumers prefer. No airline can afford to turn its back on any subgroup of consumers. No airline can afford to be anything other than as competitive and as attractive flyer as it can possibly be through each channel to the consumers that prefer that channel. This is a reality that grows ultimately out of the fact that the airline business aadcantage is a very frequent low margin business - any airline that lost flyer even a small group of passengers would be at risk of swinging from profitable to money-losing in an instant. Airlines scrap for every last passenger because they have to.

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